Why Advergaming? How can it help build your business?
Advergames are for business people who:
- Want more traffic to their site
- Want their site visitors to have a positive, enjoyable experience interacting with their brand
- Want their site visitors to spend more time at their site
- Want their site visitors to recommend their site to others
Green Lion Digital's online advergames:
- Increase the amount of time people spend on your site
- Are an effective way to communicate your brand message while engaging users
- Are the only form of advertising that people come toward, rather than try to avoid
Advergames work! Here are the statistics to prove it:
- Familiarity with the brand increased by 64%
- Brand 'rating' increased by 37%
- Average purchase consideration increased by 41%
- Average ad recall increased by 41%
Source - Massive Inc./Microsoft
- Unaided "Top of Mind" Awareness of Brand - up 27.6%
- Overall opinion of Brand - up 24.7%
- Consideration of Brand for next purchase - up 19.6%
Source - Wild Tangent Branding Study on Chrysler Dodge campaign

